FCA filed an application Nov. Establishing new names is expensive. While crossovers are the most-popular vehicles in the U. They rescued the automaker from the brink of financial collapse in and generated millions in profits by leading the market for decades in a segment that exceeded 1 million units for 12 years.
Chrysler staked its claim with that first model. Within a month there was a four-month backlog of orders and the minivan became a signature vehicle. It spawned a segment that sold more than 1 million vehicles a year from to but fell to , in That is a higher percentage than the specialty vehicle segment until this year "and no one questions investment in that," he said of Mustangs and Camaros. That has been the sentiment of Marchionne since he assumed leadership of the company in One of his first moves was to reverse a decision to drop a shift of production at the Windsor plant, the sole global source.
The third shift was to be dropped as part of Chrysler's bankruptcy restructuring at a time when demand for all vehicles was down. Marchionne chose to keep the plant running with three shifts in the belief consumers would continue to want minivans.
Work on the next generation has taken longer than originally anticipated and its launch delayed by a couple years. The decision as to which brand would keep the people mover was difficult. Dodge covered the bottom end of the price range and was particularly popular in Canada where buyers prefer minivans to crossovers and affordability is an issue. Marchionne had design chief Ralph Gilles create both Dodge and Chrysler minivan concepts to test in customer clinics in He also had Gilles create Dodge and Chrysler versions of a minivan-based crossover.
FCA can build the new model in the same body shop as the current Dodge. The final assembly line adds some new stations to incorporate new features such as the hybrid powertrain and a foot-operated sliding door. The automaker is currently adding about workers to the 4, workforce being trained in preparation for next year's launch.. The driver must remain aware of traffic conditions and be prepared to use brakes to avoid collisions.
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